5-Step Process to Align a Data-driven Organization
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  Kelle O'Neal   Kelle O'Neal
Founder and CEO
First San Francisco Partners


Tuesday, April 19, 2016
10:15 AM - 11:00 AM

Level:  Intermediate

Creating a data driven culture is the ultimate goal of most Chief Data Officers. Although there are many aspects that need to be addressed to accomplish this goal, the messaging and communication about what it means to be a data driven culture is a critical place to start.

This tutorial presents a simple and effective framework for crafting the content and messaging to unify an organization around the vision of a data driven organization. We will review the simple 5-Step process and provide examples from companies to illuminate the approach. We will answer questions such as:

  • How do you communicate a "data driven" goal to people who don't have data-centric roles?
  • At what level in the organization is this messaging relevant? Who is the audience?
  • How does the messaging drive behavior change?
  • How do you gain agreement with a diverse group of stakeholders?

Having worked with the software and systems providers key to the formulation of Master Data Management (MDM), Kelle O'Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance on the intricacies of implementing data solutions, she founded First San Francisco Partners. Under her leadership, FSFP immediately established a reputation as the first-call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM, and Data Governance (DG).

Kelle developed her ability to work through organizational complexity, build consensus, and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems, and Oracle. Kelle's strong background enables her to provide expert counsel to organizations seeking to execute an EIM, MDM, or DG project. Kelle holds degrees from Duke University and the University of Chicago Booth School of Business.

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