5-Step Process to Align a Data-driven Organization
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  Kelle O'Neal   Kelle O'Neal
Founder and CEO
First San Francisco Partners


Tuesday, April 19, 2016
10:15 AM - 11:00 AM

Level:  Intermediate

Creating a data driven culture is the ultimate goal of most Chief Data Officers. Although there are many aspects that need to be addressed to accomplish this goal, the messaging and communication about what it means to be a data driven culture is a critical place to start.

This tutorial presents a simple and effective framework for crafting the content and messaging to unify an organization around the vision of a data driven organization. We will review the simple 5-Step process and provide examples from companies to illuminate the approach. We will answer questions such as:

  • How do you communicate a "data driven" goal to people who don't have data-centric roles?
  • At what level in the organization is this messaging relevant? Who is the audience?
  • How does the messaging drive behavior change?
  • How do you gain agreement with a diverse group of stakeholders?

Kelle is the Founder and CEO of First San Francisco Partners, an information management consulting firm. She is a veteran industry leader and accomplished advisor, as well as a noted speaker, author and trainer. Kelle is passionate about helping organizations realize the business value of data — and empowering them to derive insights that can improve operational efficiency and decision-making, generate new revenue and mitigate risk and fraud. Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies that include U.S.-based firms GoldenGate Software, Siebel Systems and Oracle. She also worked at the executive level in Europe and Asia. Kelle received her MBA from the University of Chicago Booth School of Business and has a BA degree from Duke University.

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