Big Data Investments Have Been Made, But What's Next?
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  Kenneth Viciana   Kenneth Viciana
Specialized Operations Leader-Business Analytics
  Robert Abate   Robert J. Abate
Managing Partner
Smart Data Architects, LLC
  Kelle O'Neal   Kelle O'Neal
Founder and CEO
First San Francisco Partners
  Joe Caserta   Joe Caserta
Caserta Concepts


Wednesday, April 20, 2016
10:45 AM - 11:30 AM

Level:  Business/Strategic

Big Data has been all the craze! Companies have made large investments in Big Data Infrastructures. They have hired teams of Data Analysts/Data Scientists. The Data Lakes are either built or currently under construction. The executive sponsors will soon be looking for Return on Investment (ROI), and Data & Analytics teams need to be focused on finding value in Big Data. This comes in the form of cost savings and revenue generation. It is critical that the value provided is properly captured, as if this step is not handled with care your Big Data initiative runs the risk of losing executive sponsorship/support.

The value needs to be:

  • Quantified- Ideally with financials (i.e.: This Big Data Study resulted in $2 million in added revenue)
  • Properly framed- Leverage BI to provide visuals that aid in telling the story
  • Communicated- Sell the value provided
  • Evangelized- Tout your Big Data Program

Remember, that large check you received to build out Big Data capabilities? A return on that investment is required!

Kenneth Viciana has extensive Data Management experience in the Financial Industry. He has successfully led and delivered many strategic data initiatives at Fortune 500 Companies. Kenneth's primary management areas of focus include; Data Warehousing, Data Quality, Data Governance, Big Data, and Business Intelligence. He is driven to deliver powerful data management solutions in support of generating corporate revenue. In his current role at Equifax, Kenneth leads a team that is responsible for Enterprise Data Strategy, and transforming Big Data into valuable insights that are the catalyst for accelerating the delivery of solutions to real life problems.

As a hands-on, accomplished Information Technology professional, Robert Abate offers 30 years of experience in Analytics Architectures, Applications, Business Intelligence, Enterprise Information Management, IT strategy/management, and the Chief Data Officer organizational model. He is credited as one of the first to publish on Services Oriented Architectures (1996) and is a respected IT thought leader within the field. He holds a Bachelor of Science in Electrical Engineering and is a Certified Business Intelligence Professional and a Certified Data Management Professional in four disciplines. Mr. Abate both chairs and presents at global conferences and is a member of the board of DAMA [] and a respected author and industry thought-leader. Mr. Abate frequently can be heard giving talks on topics such as "The Convergence of SOA and BI," “Best Practices in Enterprise Information Management," and “Big Data Visualizations and Predictive Analytics."

Having worked with the software and systems providers' key to the formulation of Master Data Management (MDM), Kelle O'Neal has played important roles in many of the groundbreaking initiatives that confirm the value of MDM to the enterprise. Recognizing an unmet need for clear guidance on the intricacies of implementing data solutions, she founded First San Francisco Partners. Under her leadership, FSFP immediately established a reputation as the first-call resource for companies looking to tap the value of Enterprise Information Management (EIM), MDM and Data Governance (DG). Kelle developed her ability to work through organizational complexity, build consensus and drive results in senior roles at companies such as Siperian, GoldenGate Software, Siebel Systems and Oracle. Kelle's strong background enables her to provide expert counsel to organizations seeking to execute an EIM, MDM or DG project. Kelle holds degrees from Duke University and the University of Chicago Booth School of Business.

Joe Caserta is a celebrated big data strategy consultant, author, educator and president of Caserta Concepts, an award-winning strategic consulting and technology implementation firm. His company specializes in Transformative Data Strategies, Modern Data Engineering, Advanced Analytics, Strategic Consulting and Technical Architecture, and Design and Build Solutions. helping clients maximize data value. Joe is co-author of the industry best-selling book The Data Warehouse ETL Toolkit (Wiley, 2004), a contributor to industry publications, and frequent keynote speaker and expert panelist at conferences and events. He also serves on the advisory boards of financial and technical institutions, and is the organizer and host of the Big Data Warehousing Meetup Group in NYC.

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